DrJays was the first company to create and sell clothing related to the hip hop world back in 1975, when hip hop was still pretty much underground. The store was a surprising success and their lines are worn all over the world now. The company has several stores selling the street-style fashion and it operates under different names. The brand is sold at 19 stores nation wide under such names as DrJays, DrJays Ladies, Harlem NYC, X-Press and Brooklyn USA.
DrJays is currently the number one spot for urban and hip hop fashions for athletes, dancers, sneaker collectors, musicians and designers who all use the site as a major resource for the styles.
Urban and hip hop styles don’t seem to have suffered the slump in revenues that the rest of the world has experienced through the global recession. The company’s sales have actually gone up, proving that people will spend their money on something that makes them look good, no matter how broke everyone else is. Now, the company is stretching the fashion rules by opening a completely new site.
DrJays line is so popular that many wearers show off their collections online. They upload photos of themselves and others wearing the popular styles and the discussions are ongoing. It’s a DrJays fashion community.
Shoppers won’t find just one line to look at while shopping at DrJays. The store sells a variety of hip hop brands like: G-Unit, Rocawear, Phat Farm, Southpole, The Mark Ecko Collection and many others.
They encourage people to shop by department or by brand name, and that is definitely what people are looking for. It all looks good for this brand, and any company that can pull that off in a recession is only going to make millions when people really begin to spend again.